Building the
Digital Infrastructure of the Future

Affinity Box is a group company of RS Holding accelerating digital transformation across insurance, healthcare, automotive, and assistance industries.

Our Story

"Beyond technology, building the infrastructure of tomorrow."

Affinity Box powers the invisible backbone of digital transformation across insurance, healthcare, and automotive industries. Through AI, data analytics, and microservice architectures, we deliver not just speed — but a connected future.

Our Purpose

Our purpose is to unite people, processes, and technology — and redefine digitalization at the infrastructure level.

Our specialized brands — AffinityBox, Acentech, and Softpower — converge under a single vision:

"Data-driven, AI-accelerated, human-centered digital ecosystems."

For us, technology is not just a tool — it is an ecosystem language. We enable organizations to make their data, processes, and partners speak this common language. AffinityBox is more than a software company; it is a designer of integrated transformation.

Who We Are

Operating under RS Holding, Affinity Box unites leading technology companies with deep expertise in insurance, healthcare, and assistance industries.

Our brands — AffinityBox, Acentech, Softpower — collaborate seamlessly to accelerate human-centered digital transformation.

AffinityBox

Enterprise & Health Core Systems

Cloud-native insurance technology for policy management, claims processing, and member services.

Acentech

Digital Distribution Ecosystem

Unified platform connecting insurers, agents, and service providers for seamless distribution.

Softpower

AI-Powered Innovation

Cutting-edge AI solutions for claims automation, computer vision, and predictive analytics.

Our Ecosystem

Affinity Box technological infrastructure connects every stakeholder — from agents to insurers, from experts to service networks — under one digital ecosystem.

Each product is a piece of a greater system that amplifies the others.

Core Systems

Policy, claims, and member management at the heart of operations

Distribution Layer

Agents, portals, and API integrations connecting all channels

Intelligence Layer

AI automation and analytics powering smart decisions

Vision & Mission

Vision

To become a leading group exporting technology and developing AI-powered digital infrastructures across insurance, health, and mobility ecosystems.

Mission

To build scalable, secure, and intelligence-driven infrastructures that accelerate digital transformation for organizations — enabling human-centered technological growth.

Our Approach

At AffinityBox, innovation extends beyond products — it's embedded in how we organize and work.

Fusion Product Team Model

Our teams bring together diverse disciplines — software engineers, data scientists, product managers, and designers — to build solutions that blend technological excellence with operational reality.

Through our "Fusion Product Team" model, business, technology, and AI experts collaborate seamlessly. This is what sets us apart from traditional software companies.

Cross-functional

Diverse expertise in every team

Collaborative

Business + Tech + AI alignment

Agile

Rapid iteration and delivery

Our Journey

From a focused team to a technology powerhouse — our growth story reflects our commitment to innovation and excellence.

"Our goal is to be a trusted software and technology provider for the industry. We draw our strength from our field-experienced team, strategic partnerships, and data-driven engineering at every step. We offer our business partners a flexible and measurable roadmap."

— Bilal Türkmen, CEO, Destech Technology Group

Growth Milestones

March 2024

The Beginning

Started as a focused 15-person software team serving RS Holding's technology needs

Today

Technology Powerhouse

75-person internal team (75% in technology roles)

120+ expert resources through strategic partnerships

1,500+ agency partnerships

What Drives Our Growth

Strong Ecosystem

Dedicated teams focused on critical links in the insurance value chain — insurance processes, agency experience, claims-assistance, and automotive/health/home verticals delivering tangible results in the field.

Sector Partnerships

Strategic agreements with major insurance industry players. SigortaAcentesi.com operates as an independent, neutral platform serving nearly 1,500 member agencies.

AI Innovation

Strong internal AI team and international strategic partnerships expanding technology capacity. Destech AI Lab tests and validates use cases internally before controlled scaling with enterprise clients.

Data & Analytics Excellence

Standard data models and KPI dashboards provide real-time visibility across production, claims, and assistance flows. Self-service panels accelerate team decision-making while managing integrations in compliance with data governance and KVKK principles.

Health Tech Expansion

Strategic partnerships and acquisitions in health technologies have expanded our portfolio, strengthening our position in the health insurance technology space.

Open Integration Architecture

Ecosystem-based integration architecture scales partnerships step by step. Focus: developing value-added solutions that connect seamlessly with any system.

Why AffinityBox?

Because we don't just build software — we design the infrastructure that defines how industries evolve.

Partnering with us means not only meeting today's needs, but architecting the future of your business.

Infrastructure Thinking

We build foundational systems that scale with your growth, not point solutions that become bottlenecks.

Industry Expertise

Deep domain knowledge in insurance, healthcare, and mobility — not generic software development.

AI-First Approach

Intelligence embedded at every layer, from automation to predictive insights and decision support.

Ecosystem Integration

Products that work together seamlessly, creating compound value across your entire operation.

By the Numbers

Our impact across the digital transformation landscape

75+

Technology Experts

25+

Insurance Partners

1500+

Active Agencies

99.9%

Uptime SLA

Our Team

Meet the experts driving digital transformation

Bilal Türkmen

CEO

Accomplished leader driving RS Holding's digital ecosystem vision across insurance, automotive, and health technologies.

Kübra Ören

Chief Product Officer

25+ years leading cross-functional teams in customer-centric product design with UX/UI excellence.

Yunus Çelik

Chief Information Officer

Technology executive specializing in scalable IT infrastructures and enterprise digital transformation.

Nusret Araz

Chief AI Officer

AI leader applying LLMs and vector databases to real-world business challenges and automation.

Caner Özçelik

Chief BI & Analytics Officer

Expert turning data into actionable insights that support executive decision-making and growth.

Genç Murat

Head of Health Developer

Leading health-tech development, bridging healthcare processes with digital ecosystems.

Serdar Güneş

Head of Product

Product leader aligning technology capabilities with business goals for measurable impact.

Emircan U.

Head of Automotive Team

Managing automotive technology division with expertise in automation and digital platforms.

Join Us in Building the Future

Partner with AffinityBox to transform your digital infrastructure

Building the Digital Infrastructure of the Future